Strategically Innovate & Position Brands

Empower your teams to develop and articulate F&B brand concepts with unparalleled clarity and market relevance, leading to more successful launches and revitalisations.

Drive Data-Backed Decisions

Cultivate a culture of informed decision-making by enabling managers to conduct sophisticated market analyses and leverage AI insights for superior competitive advantage and resource allocation.

Enhance Customer Engagement & Loyalty

Foster a deep understanding of customer psychology and preferences, allowing for the creation of truly resonant brand experiences that build lasting relationships and strong brand advocacy.

Get Ahead With AI

In today's fiercely competitive hospitality and F&B landscape, traditional branding methods are no longer enough. The "Building a Winning F&B Brand with AI" course by HosPro Academy is a groundbreaking programme designed for forward-thinking professionals ready to harness the power of Artificial Intelligence to create, launch, and scale truly exceptional F&B concepts.

Go Beyond Theory.

Drawing on over two decades of expert experience in hospitality and F&B education, this course transcends conventional branding theories. We delve into real-world case studies to highlight critical pitfalls and demonstrate how AI can prevent common mistakes, guiding you towards success. From defining your brand's unique DNA and understanding intricate customer personas to identifying blue ocean opportunities and crafting a compelling visual identity, this programme provides a holistic, AI-driven framework for success.

Better Culture, Better Brands.

Equip your management and leadership teams with the strategic foresight and practical tools to conduct rapid market analysis, uncover unmet customer needs, and develop highly resonant brand narratives. This isn't just about theory; it's about empowering your organisation to make data-backed decisions that drive sustained growth, enhance customer loyalty, and significantly boost your brand's market share.

Key Learning Takeaways

• Strategic Brand Foundation: Master the five core ingredients of a winning brand – Mission & Values, Target Audience, Unique Selling Points, Voice & Personality, and Visual Identity – all accelerated by AI. • AI-Powered Market Insights: Learn to leverage AI for in-depth demographic and psychographic analysis, identifying customer archetypes and understanding their unspoken desires through social listening. • Competitive Differentiation: Uncover your brand's "X-factor" and develop unique selling propositions that ensure standout performance in a crowded market. • Compelling Brand Storytelling: Craft resonant brand tonality and transform corporate statements into emotionally engaging narratives that captivate and convert. • Blue Ocean Strategy Implementation: Identify untapped market opportunities and create new demand, moving beyond fierce competition to establish market leadership. • Informed Location & Operational Planning: Gain crucial insights into site selection criteria and the foundational elements of an execution plan for new F&B concepts. • Risk Mitigation & Cost Efficiency: Understand how AI can pre-empt costly errors by providing comprehensive pre-investment analysis and strategic guidance.

Meet Your Instructor

Justin Foo has been cooking since 2006. He is the creative director and founder of FTTG Media and HosPro Academy, an AI-integrated content creation agency with a sub-specialty in food and F&B consultancy and education. His culinary experience extends through creating concepts and optimising restaurants from fine-dining establishments to corporate food services. Having worked as a F&B Director and now an entrepreneur himself, he is well-versed in navigating the creative challenges that food businesses face. Justin works with a customer-centric approach keeping the end users always top of mind. He has created, managed and consulted for organisations like The ANMON Resort Bintan, Zouk Group, Yuan Cuisine, NTU, Essec, INSEAD and NTU.

Target Professionals

This course is meticulously designed for ambitious leaders and strategic thinkers within the Hospitality and F&B sectors, including: • HR Managers & Directors: Identify and develop high-potential talent in strategic branding and market analysis. • General Managers & Assistant General Managers: Gain a comprehensive understanding of brand development to drive unit profitability and market presence. • Directors & Regional Directors (F&B/Operations): Strategically oversee and implement new F&B concepts, ensuring alignment with market demands and organisational goals. • Restaurant & Bar Owners/Operators: Acquire the modern tools and insights to build, pivot, or scale their F&B businesses for long-term success. • Marketing & Brand Managers (Hospitality): Elevate your branding expertise with AI-driven techniques for enhanced campaign effectiveness and brand positioning. • Entrepreneurial Aspiring F&B Professionals: Lay a robust foundation for launching your own winning F&B venture with reduced risk.

Course Curriculum

10 Chapters · 10 Lessons

  1. 1

    Introduction to Branding and AI.

    1. A costly $300,000 lesson I paid for. Free preview
  2. 2

    1.01 Branding: Define Your Brand's DNA

    1. (Included in full purchase)

      Start with WHY

  3. 3

    1.02 Branding: Defining Customer Persona

    1. (Included in full purchase)

      If your brand is a friend, how would you describe this friend?

  4. 4

    1.03 Branding: Finding Uniqueness

    1. (Included in full purchase)

      What will be your brand's iconic charm?

  5. 5

    1.04 Branding: Finding Tonality

    1. (Included in full purchase)

      Use language that speaks to your market.

  6. 6

    1.05 Branding: Creating a Visual Identity

    1. (Included in full purchase)

      Don't just create logos, create a concept board.

  7. 7

    2.01 Market Analysis: Conducting Quick Market Surveys

    1. (Included in full purchase)

      Use social media data to your advantage.

  8. 8

    2.02 Market Analysis: Strategies for Success

    1. (Included in full purchase)

      Positioning for Success

  9. 9

    3.01 Your Next Steps

    1. (Included in full purchase)

      Where do we go from here?

  10. 10

    Download Resources For AI Acceleration

    1. (Included in full purchase)

      02 Building A Winning F&B Brand With AI E-Book

Ready to Elevate Your F&B Brand with AI?

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