Find Your Brand Identity

Discover your unique professional archetype to build an authentic brand that attracts your ideal clients.

Build a Product Ecosystem

Learn to create a four-part system—Challenger, Campaign, Core, and Community—that guides clients on a complete value journey, from first contact to loyal advocate.

Master Your Message

Use positive fact-framing to craft compelling content that builds anticipation and desire, empowering clients with solutions instead of scaring them with problems.

Who Is This For?

This course is specifically designed for: • Solopreneurs & Entrepreneurs looking to build a sustainable business. • Insurance Agents aiming to become trusted financial strategists. • Property Agents who want to be the go-to expert in their neighbourhood. • Professionals in Sales who understand the power of relationships over transactions.

Meet Your Instructor, Expert in Personal Branding

Justin Foo is a skilled course curriculum builder with a specialisation in adult learning. He is also a consultant for hospitality and food industry brands and professionals. He has extensive experience in education and adult learning, which he brings to his course, "Building a Winning Personal Brand and Product Ecosystem."

What's Included?

Actionable Exercises & Reflections

Put theory into practice with hands-on exercises at the end of each module.

Downloadable Resource

Get exclusive access to templates, planners, and worksheets to guide you every step of the way. This includes the 90-Day Master Planner to help you finalise your brand launch strategy.

A Complimentary 1-Hour Private Consultation

Upon completing the course, you are entitled to a one-hour private consultation with me, Justin Foo, to review your plan and refine your strategy. Completing the 90-day planner beforehand is highly recommended to make the most of our session. (For enrolments before 30 September 2025)

Course Curriculum

12 Chapters · 23 Lessons

  1. 1

    Before you begin.

    1. (Included in full purchase)

      How it works. Download Resources here.

  2. 2

    Module 1: The Shift - From Traditional Marketing to Personal Branding

    1. (Included in full purchase)

      The Shift - From Traditional Marketing to Personal Branding

    2. (Included in full purchase)

      Exercises & Reflections

  3. 3

    Module 2: Introduction to Daniel Priestley's Product Ecosystem

    1. (Included in full purchase)

      Introduction to Daniel Priestley's Product Ecosystem

    2. (Included in full purchase)

      Exercises & Reflections

  4. 4

    Module 3: The Challenger Product - Your Free Gift

    1. (Included in full purchase)

      The Challenger Product - Your Free Gift

    2. (Included in full purchase)

      Exercises & Reflection

  5. 5

    Module 4: The Campaign Product - Product for Prospects

    1. (Included in full purchase)

      The Campaign Product - Product for Prospects

    2. (Included in full purchase)

      Exercises & Reflections

  6. 6

    Module 5: The Core Product - Your Main Offering

    1. (Included in full purchase)

      The Core Product - Your Main Offering

    2. (Included in full purchase)

      Exercises & Reflections

  7. 7

    Module 6: The Community Product - Product for Clients

    1. (Included in full purchase)

      The Community Product - Product for Clients

    2. (Included in full purchase)

      Exercises & Reflections

  8. 8

    Module 7: Successful Case Studies

    1. (Included in full purchase)

      Successful Case Studies

    2. (Included in full purchase)

      Exercises & Reflections

  9. 9

    Module 8: The Power of Fact-Framing

    1. (Included in full purchase)

      The Power of Fact-Framing

    2. (Included in full purchase)

      Exercises & Reflections

  10. 10

    Module 9: Finding Your Archetype

    1. (Included in full purchase)

      Finding Your Archetype

    2. (Included in full purchase)

      Exercises & Reflections

  11. 11

    Module 10: Your Next 90-Day Plan

    1. (Included in full purchase)

      Your Next 90-Day Plan

    2. (Included in full purchase)

      Exercises & Reflections

  12. 12

    Submit Your Documents and Book Your Consultation

    1. (Included in full purchase)

      Submit your documents here.

    2. (Included in full purchase)

      Book Your Consultation

Ready to Transform Your Brand & Business?

Stop relying on outdated marketing tactics and build a business that is built on trust, authenticity, and relationships.

$1,800.00

Enroll Now